MOJO Ad
Graphic Designer
Client: Warner Brothers
fall 2021
mojo ad is a student-run advertising agency at the university of missouri.
each year, 33 journalism students are given the opportunity
to build a campaign for a real corporation. in 2021, warner brothers trusted mojo ad to help build a campaign for the upcoming "fantastic beasts" movie.
after establishing our 3 agencies within mojo ad -with logo design and branding - we then dove into creating promotional tactics to drive ticket sales for the upcoming release.
this included weekly professional presentations to our professors, daily meetings, regular graphic mock ups, and constant teamwork + brainstorming.
we finished the semester with an in-person presentation to warner brothers marketing team and a plan book outlining all of our campaign details.
we were later rewarded in april by seeing our teams tactics being used to promote the movie!
Agency Branding
Agency Branding
Created By Team Vega's Creative Team -
Art Director, Graphic Designer, Copywriter & Video Producer
Team Name & Logo
Team Introduction Video
Promotional Tactics
Promotional Tactics
Campaign Ideas + Visuals
as a team, we were responsible for coming up with 3 different promotional tactics for our campaign.
team creatives were then responsible for providing the visuals and script to go along with it.
we recommended a variety of brand partnerships, along with various social media promotion ideas.
our tactics were all based off of research findings of our target audience.
Campaign Plan Book
Campaign Plan Book
A final visual representation of our full campaign
as our team graphic designer, i was responsible for designing a fully-detailed campaign plan book.
the book includes our research on the target audience and film, along with our promotional tactics, team introduction + more.
the design of the book is meant represent both the themes of the movie and the heart of our campaign.
this book was then given to the warner brothers marketing team after our formal presentation.
